VIC CELANIA - OWNER AND PROFESSIONAL SARTORIALIST
Purple suit? Heck yeah!
Big Sid Catlett - Legendary Swing Drummer
The company mascot - Sid!
Vic began his career at Men’s Wearhouse in 1996. While most teenage boys were dressed in baggy jeans and backwards caps, he discovered tailored menswear—and a style that felt authentic to him. He quickly realized clothing could be more than trends; it could be a form of self-expression and confidence.
Over the past 20+ years, he has worked with local boutiques such as Dan Ryan’s For Men in Virginia and Capra & Cavelli in Austin, as well as major retailers including Nordstrom, Brooks Brothers, Jos. A. Bank, and Dillard’s. Across every price point and trend, he developed a deep understanding of fit, fabric, and personal style.
At Established, he goes beyond simply selling custom suits. He helps clients build wardrobes that reflect their full lifestyle—work, hobbies, movement, and personality. His goal is to create lasting relationships and help each client present their best, most authentic self.
THE BEAR and his philosophy
The bear is named after famed jazz drummer Sid Catlett—“Big Sid”—a musical hero known for bridging old military-style swing and emerging bebop. A big man with a bold presence, he wore green plaid suits onstage and refused to hide behind his drums. He didn’t fit neatly into any category—he knew his value and wanted to be taken seriously, just like our clients.
Mainstream fashion promotes a narrow image, but we dress people of all sizes and professions, helping them express individuality rather than conform. A well-cut suit can broaden shoulders, shape the waist, and create a strong silhouette, boosting confidence and presence. An ill-fitting one can do the opposite. When you feel confident, you stand taller, speak differently, and are perceived as a leader—even if people can’t pinpoint why.
As fashion shifted from rigid rules to relaxed norms, we gained freedom—but lost the art of truly custom dressing. Fast fashion limits expression. Custom clothing restores it, allowing you to build a wardrobe that fits your frame, your lifestyle, and your personality—offering the best of both worlds.
LIFE PASSIONS
Swing dancing - lindy hop, balboa, and charleston speficially, became his all encompassing passion. He’s been involved in leadership for over 16 years, having organized regional events like the Be My Jazz Baby weekend in 2012 and the Austin Lindy Exchange in 2015 and 2016. He started learning drums in 2011 and formed The Waller Creek Vipers, who has played for dancers all over the United States.
He loves traveling, cooking, world cultures and languages and values open communication and vulnerability. He’s a conversationalist, so feel free to engage him!
Click here to schedule an appointment with him!
AARON HENLEY - PROFESSIONAL SARTORIALIST
Aaron has been a Chicago local for the past 12 years, originally hailing from northern Ohio – a Midwesterner through and through (though some question whether Ohio is considered “midwest”). He’s always had a passion for menswear and has worked in menswear retail off and on for many years.
Outside of his sartorial interests, Aaron is a professional actor, most recently seen in the national tour of Disney’s Broadway musical Aladdin as “Iago” and a number of regional professional theatre productions around the US. He is also an avid artist, specializing in watercolor and digital illustration.
His ability to communicate clearly matched with his artistic eye for patterns and colors, with his love for custom clothing makes him a fantastic addition to the Established Sartorial team.
Click here to schedule an appointment with Aaron!